Peacock Feathers is a Mumbai based, family run 40 years old business in books. They deal with children books and work collaboratively with many publishers across the country. For years their primary business model has been to generate revenue from participation in various book fairs across the country. With the new generation pitching into the business, the company realized the need to go online to improve their brand, and increase business.
Our task was to give Peacock Feathers an online presence, identity and positioning. The portal was conceptualised and designed to be fully responsive. Product detail and checkout flows on mobile were key to business success; and they were designed to enable browsing to checkout journeys seamlessly. Key to success of our design was to make online buying as seamless as offline buying. Our UX Design addressed all those needs and more.