Typography is an incredibly powerful tool that can evoke emotions and feeling, solidify branding and help create great designs. Also, like any other element of graphic design, font trends change over time. Check out the hot new font trends that will be inescapable in 2018!We’ve also listed out a few free fonts that go with the forecast.
One typographic trend forecasted for 2018 is the use of warm, 1970s-evoking serif typefaces . This appears to be a reaction against the cold, sterile neo-grotesques like Helvetica that seem to be dominating the design landscape.Free Fonts that go with the trend:
2016 was all about geometric sans typefaces, this carried on to some extent in 2017 but much less so. Throughout 2017 we saw an increase in serifs and by next year, it is forecasted that we'll see designers reacting more against geometric type. Brands are increasingly looking for type with more character and standout value and it would be no surprise if we see more 90s-inspired typography – following on from the new F1 logo.Free Fonts that go with the trend:
Color fonts will be a big hit in 2018. The user-friendly interface and the possibility of adding colour as another dimension to typography represents a huge opportunity for designers and brands to add identity to their designs. The fact that not only Illustrator but also Photoshop will support colour fonts opens up a door to create photographic typography, which represents a whole new canvas to play with.Free Fonts that go with the trend:
Now here’s a twist to the entire forecast- Depending on who you follow on social media – type foundries, designers, lettering artists, graffiti artists – there are several trends that simultaneously coexist. Scroll through your social media feed and you’ll see historic type examples rubbing shoulders with the latest type animation techniques.This can be overwhelming, but it's possible to see yourself through this visual avalanche. Simply look out for the work that you connect with. Gain an in-depth knowledge and strike a meaningful relationship with type design rather than being dazzled with the latest techniques. Be on the lookout for work that informs your own work and inspires you, and use it as a launch pad for your own creativity. It's important to stay informed and have an opinion about work by others.Free Fonts that go with the trend.